Signal loss is a constant topic of discussion and frustration for marketers. Evaluating reliable alternative signals isn’t easy, but it is increasingly necessary. If you’ve been using location data from smart phones, purchase data can be a significant upgrade in both quantity and quality and can be used in myriad ways to help marketers, advertisers, and insights pros with:
- Campaign measurement: Improve ROAS by knowing what parts of your campaign are driving revenue
- Customer insights: Understand what your customers do outside your “walls”
- Activation: Target past buyers, competitive purchasers, heavy category spenders and more
Download this report to learn must-have knowledge of how payments data works so you can find the best data source for your use case.