When properly applied, accurate and actionable data drive brand share growth and accelerated marketing outcomes. This executive dialog will provide insights and advice for marketing executives seeking to improve results within a data driven organization.
Our panel of senior marketing leaders will share how they see data impacting marketing results now and into the future, including:
- How successful marketers use data differently
- Tips for data driven marketers to improve their outcomes
- When and where executives should engage in activation and measurement
Watch this webinar replay with Andy Mantis, President of Commerce Signals, IBM, and Westwood One discussing how purchase data and other essential data triggers are leading the way for media growth and brand performance. Additionally, Commerce Signals shares key takeaways from its 2021 Holiday Spend Forecast based on historical and recent consumer card spending trends.
- Andrew Mantis | President, Commerce Signals
- Jeremy Hlavacek | Head of Revenue, IBM Watson Advertising
- Pierre Bouvard | Chief Insights Officer, Cumulus Media/Westwood One
- Moderator | Damian Garbaccio, Executive-in-Residence, Verisk